Committed to the Cause


Born and raised in Birmingham Alabama, Emily Hayes, the Founder/CEO of SERVED, first began serving others using her background in fitness. She received her B.S. in Fitness Leadership from the University of Alabama at Birmingham and her M.S. in Sport & Fitness Management from Troy University in Troy, Alabama. Emily is on a mission to inspire millions.

Favorite quote: “It is never too late as long as you’re still living.” - Emily Hayes

“I discovered my purpose was to serve and inspire others in January 2016 after reading I Peter 4:10 ‘Each of you should use whatever gifts you have received to serve others…’ When I am able to give to others and be the light in another person’s day, that’s when I am living my purpose and dancing in my passion. I truly believe that SERVED will continue to grow and revive Birmingham as we continue to focus on the overall health and well-being of our community by investing in our community one student at a time.”

-Emily Hayes


Born and raised in Alabama, Lynda Howard Woods is a retired Lieutenant of the Birmingham Police Department. During her 29 ½ years of service, she worked in various aspects of the department. Her assignments included: patrol, crime scene investigations, accreditation, and administration which included payroll and hiring.   She earned a Master’s Degree from Jacksonville State University and is currently an instructor on the collegiate level. Her favorite biblical quote is “I can do all things through Christ who strengthens me”  Philippians 4:13.

“I truly believe that SERVED can “move mountains”.  The faith in our team and the confidence in our leader Emily Hayes makes me believe that anything is possible.  Emily is a visionary leader, and her energy is unwearied. I truly believe that Served will be impactful and will make a difference in the lives of thousands of children.   It is truly a blessing to be a part of this organization."

-Lynda Woods